Sport in the Knowledge Era - Australia Sells its
Olympic Know how to the World
By Jenny Muir
+61 2 9331 7222
Thursday 15 September, 2005
Australian sports organisations learn to harness and package information at first live-in Executive Sport Management course.
SYDNEY - A case study produced exclusively for Sport Knowledge Australia(SKA) will be used to encourage a more sophisticated approach to harnessing the vast resources of information and experience available from successful sporting organisations.
The new study was researched and written by Sue Halbwirth and Kristine Toohey, two respected authors of papers published on the subject of managing information gained from the Sydney Olympics. SKA lecturers will deliver the case study at a week-long, live-in seminar titled Executive Sport Management at Sydney Olympic Park,16-21 October 2005.
The SKA course offers a new peer-style education product for sports’ chief executives and those preparing to advance to that level.
In their case study rationale, the authors state that the transition into the ‘knowledge era’ means experience has become a core resource for organisations to improve their competitive edge.
The art of warehousing information in sports management is relatively new, but Australia sits on the leading edge of the practice, courtesy of its positive Olympic experience.
Sydney Organising Committee for the Olympic Games (SOCOG) was the first organisation to seek, and win from the IOC, the rights to package its organisational experience, which it in turn sold back to the IOC for $A5 million.
This know-how for creating a ‘best ever Olympics’ then generated revenue for SOCOG from the Olympic organising bodies of Salt Lake City and Athens.
While Australia’s reputation as an international centre of innovation in sports management began with the Sydney Olympics, “It was just the beginning,” says Sport Knowledge Australia’s CEO, Leighton Wood. “SKA came into being to pick up the baton of information dissemination at the top level.
“Through case studies such as this, we are able to raise awareness among sporting organisations about the value of knowledge management.
“One of our key roles is to create a warehouse of the most up-to-the-minute information and offer that intelligence to organisations internationally via courses for top level managers and coaches.”
Wood says that SKA has a strong ongoing commitment to commission further research and industry case studies to enhance education and learning within the sports business industry.
Sport Knowledge Australia – Executive Sport Management
DATE: 16 – 21 October 2005 – Sydney Olympic Park, Homebush
The Executive Sport Management programme is a six-day, live-in residential course designed to hone capabilities specific to the sport industry. The course will provide senior executives with the most recent sport management knowledge and develop skills to enhance leadership capabilities, communication more effectively, and advance and refine negotiation and marketing skills.
ABOUT:
Sport Knowledge Australia launched in June 2005 with a Federal Government grant of $8.6 million. The University of Sydney, University of Technology, Sydney and the Sydney Olympic Park Authority jointly own SKA. SKA delivers executive level education and knowledge sharing on sports management, coaching and science via educational programs, commissioned studies and research within Australia and through partnership programs overseas. SKA will assist the continued global growth of the sports industry, helping more communities around the world to benefit from Australia’s strong sporting culture.
Photo:Matthew Vasilescu |
