Overview

Event Host 08 offers opportunities beyond any other event management programme in the world. The 2008 FORMULA 1™ ING Australian Grand Prix is at the heart of the Event Host conference with learning and networking sessions scheduled to reflect the excitement, glamour and adrenalin charged action of this renowned sport.

Event Host 08 delegates will benefit from the wisdom of some of the leading minds in major event management, people who have ensured that Melbourne continues to take the accolade as the host of some of the world’s foremost sporting spectacles.

Presenters

Brendan McClements CEO, Victorian Major Event Company
Professor Hans Westerbeek LaTrobe University
Robyn Archer Consultant to Liverpool European Capital of Culture 2008
Greg Hywood CEO, Tourism Victoria
Drew Ward CEO, Australian Grand Prix Corporation
Peter Stewart Events Manager, City of Melbourne
Professor Kristine Toohey Griffith University
John Harnden Former CEO, 2006 Commonwealth Games
Malcolm Speed CEO, International Cricket Council
Sandy Hollway Consultant
Michael Kelly twice President of the Organising Committees for Super Bowls in 2006 and 2007

Conference Programme

The Future is Green
Victoria’s Events Strategy
Perfect Positioning
Driving Economic Impact – Tourism and Business
Behind the Scenes at Iconic Venues
Maximising Event Revenues
Managing Risk
Spectator Experience Excellence
Legacy Trends
Event Culture is EVENT Culture
From ICC Cricket World Cup to ICC World Twenty 20 - Lessons Learned
The Future of Major Events

Event Host 08 Offers

• On-site, practical event management sessions at the 2008
   FORMULA 1™ ING Australian Grand Prix, including access to
   restricted areas like Emergency Control, Pit Lane, Media Centre etc
• Presentations from international event industry experts on current
   events
• Keynote address from global event industry leader
• Networking functions
• Study tour of Melbourne sporting facilities
• On-site, practical event management sessions during a major
   international event

Participant Mix

The conference is suitable for a broad base of stakeholders and management personnel. Whether you are involved in the world-wide motor racing fraternity, or indeed have responsibility or ambitions to be part of the proposal and management of a world class sporting happening Event Host provides invaluable insights.

In particular the conference is geared towards CEOs, COOs and Event Directors of International and National Sport Organisations, Game Organising Committees, City Councils, Festival Directors, Senior Government Officials, Event Companies, Major Sponsor Organisations and Major Event Managers.

"SKA delivered a very professional and all encompassing programme. The educational aspects assisted in getting your teeth into the various topics. The quality of presenters was first class, and many industry leaders meant we learnt from the best."

Ian Alker - Head of Event and Venues
Australian Rugby Union

"To be the best one must learn from the best. This course challenged me to think differently about the event industry, go to the “inner sanctum” of some of the world’s biggest events and network with key people. SKA is an initiative long overdue in the Australian sports industry and will be a key factor in its future success – Highly Recommended!"

Roger Desailly - General Manager
Quad Park, Sunshine Coast

"Highly relevant course content. The organisation by SKA was outstanding. I will be highly recommending this professional, high quality program to others."

David Van Ooran - Executive Director
EventsCorp Western Australia

"The programme has put the event concepts into a framework and perspective that is meaningful and helpful."

David Nissen - Chief Executive
Australian Rugby League

"This Programme has truly opened a whole new opportunity and is relevant in understanding the challenges of major events. Truly beneficial to those embarking on major event management or strategies. A macro approach to event management."

Yazed Osman - Assistant Director
Singapore Sports Council

"An outstanding programme in every aspect. The key relationships established will prove invaluable to our major event programme going forward."

Peter Cox - Senior Advisor, Events
Sport & Recreation New Zealand

"It’s really an excellent course to have been involved with. I have learned a lot of knowledge related to sports from the course."

Yung-Yuan Liu - School Inspector
Kaohsiung City Government Taiwan

"Overall an excellent programme! I had a couple of light-bulb moments that will have an on-going influence on what and how I do things in the future. Well worth the cost – value for money."

Sharon Cockerell - Coordinator, Events & Marketing Services
Geelong City Council

"I feel very privileged that the Launceston City Council agreed for me to undertake the course. The knowledge from presenters and the group will assist me in reviewing the events strategy for Launceston, along with the events sponsorship programme guidelines."

Debbie Coombes - Civic Affairs & Events Manager
Launceston City Council