Overview
Successful sport professionals are able to identify the essential
attraction of sport and commercially exploit this essence while at the same time preserving it.
The Executive Sport Management Programme is designed to hone these capabilities that are
specific to the sport industry.
This course is designed to take Chief Executives to a superior level of knowledge and
practice or to prepare a senior management team member to take the next step to the role of
Chief Executive. It is a six day intensive residential programme that will focus on providing
senior executives with the most recent sport management knowledge and skills that will enhance
their leadership capabilities, make more effective their communications, and advance and refine
their negotiation and marketing skills.
Curriculum
Performance Management and Human Resources
Advanced Negotiation
Finance
Advanced Strategic Sport Marketing
Leadership
Change Management
Knowledge Management
Strategic Planning
Governance
Delivery Mode
> Face to Face
> Intensive
> Live-In
> English Language
> Case Study/Problem Solving Focus
Participant Mix
This course is designed for Chief Executives of State/Provincial or National/International league
sporting organisations or Direct Reports within major sport organisations. Participants will
already hold a senior position and have a history of achievement.
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