Overview
The staging of a major event is an enormous challenge that can leave long lasting legacies for a city and its community.
The Major Event Management Programme is designed to provide state of the art insights from internationally recognised
experts on the entire process: from idea to major sport event delivery to legacy. The course will be held in Melbourne,
which was named the world’s top city for hosting major sports events, in a survey by London consulting firm ArkSports.
This intensive residential programme that will bring the very best knowledge and experience anywhere
in the world, from those who have conceptualised, identified, bid for, implemented, marketed, financed, enhanced, risk
managed and evaluated major sport events including: Atlanta, Sydney, and Athens Olympic Games; 2003 Rugby World Cup;
2006 Melbourne Commonwealth Games; 2007 FINA World Championships as well as participated in Bid Teams for Doha 2006,
Beijing 2008, Delhi 2010 and London 2012.
Curriculum
Rationale and Strategy for Events
Event Identification
Feasibility Studies
The Bidding Process
Perspectives on Events - Sport and Cultural
Stakeholder Management
Finance for Events
From Bid to Reality
Staging a Major Event
Implementing the Event
Commercialisation of Event Properties
Risk Management
Event Evaluation and Legacy Optimisation
Delivery Mode
> Face to Face
> Intensive
> Live-In
> English Language
> Case Study/Problem Solving Focus
Participant Mix
The programme is suitable for CEOs, COOs and Event Directors of International and National Sport Organisations, Games Organising Committees, City Councils, Festival Directors, Senior Government
Officials, Event Companies, Major Sponsor Organisations and Major Event Managers.
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