Overview

Too often politicians, event managers and event owners propose economic impacts that are spurious and self-serving. As the event industry grows to major proportions and uses huge amounts of public monies, its accountability must grow. SKA’s seminar will seek to develop consensus on the development of benchmark economic impact models as well as the inclusion of social and environmental impact models for major events. International as well as Australian expertise will be among presenters in the workshop dominated format.

Presenters

John Davies Matthew Colston and Dr David Cochrane
Ernst & Young

Prof Lary Doyer
University of New South Wales

Mr Rod Eddington
Chair, Victoria Events

Prof Leo Lago
Victoria University

Prof Holger Preuss
Faculty of Sports, University of Mainz, Germany

Topics

    - Major Event Evaluation to Date
    - Need for a Benchmark
    - Triple Bottom Line Models
    - Case Studies - Olympic Games, Commonwealth Games
       and World Cups in Football and Rugby Union
    - Workshop on Modelling
    - A Sustainable Model for Triple Bottom Line Evaluation of Events

How Will Participants Benefit

to be provided

Participant Mix

CEOs, COOs and event directors of international and national sport organisations, games organising committees, city councils, festival directors, senior government officials, event companies, major sponsor organisations and major event managers.